Singer Group is a trusted end-to-end energy infrastructure partner for corporate, commercial, industrial, government, data centre and transport organisations across New Zealand.
Founded in 1953, Singer Electric has grown from a traditional electrical contractor into a leading provider of smart electrification solutions across New Zealand. As the electrical industry continues to evolve, we are focused on helping businesses, infrastructure providers, and public sector organisations transition toward more sustainable, connected, and energy-efficient operations.
We believe electrification presents one of the biggest opportunities to improve operational performance, reduce emissions, and modernise critical infrastructure. By combining practical electrical expertise with intelligent technology and long-term partnership thinking, we help customers navigate the complexities of the energy transition with confidence.
Today, our work extends beyond electrical construction into EV charging infrastructure, smart energy management, monitoring, optimisation, and distributed energy systems through our Apollo platform. Guided by the principles of decarbonisation, decentralisation, and digitalisation, we are committed to supporting a smarter and more sustainable energy future for New Zealand.
Dave Singer establishes Singer Electric in Auckland as a commercial electrical contractor — the foundation of what would become Singer Group.
Jeff McLaren joins the business and drives a period of sustained national growth, broadening Singer's presence across New Zealand's commercial and industrial sectors.
Singer Group is appointed as an authorised ABB New Zealand channel partner — deepening technical capability and opening new markets in energy storage and automation.
Singer Electric begins its EV charger installation programme. Over the next decade, this grows to 3,000+ chargers across New Zealand — one of the country's largest independent EV infrastructure portfolios.
The ABB–Singer partnership is publicly announced, positioning Singer Group as a premier delivery partner for advanced energy and automation solutions across New Zealand.
Singer Group takes on a government EV fleet advisory role and delivers landmark projects — including the Asthma New Zealand fleet conversion and New Zealand's first electric milk tanker for Fonterra.
Singer Group delivers the Auckland Transport electric ferry charging infrastructure — six 1.5 MW ABB chargers capable of powering New Zealand's first all-electric commuter ferry fleet.
Singer Automation Limited is incorporated as a separate entity. Apollo EMS goes live with 600+ chargers under active management — the intelligence layer formally established alongside Singer Electric.
Apollo EMS earns formal Electricity Authority registration as both Load Aggregator and Ancillary Service Agent — enabling Singer Group clients to earn revenue from grid demand flexibility programmes.
Active trials underway with key energy partners across demand flexibility, vehicle-to-grid (V2G), and grid ancillary services — shaping the next generation of Singer Group's managed energy offer.
Our Vision
Our Purpose
Our Mission
Six principles that guide how we work and how we partner with our clients.
01
We start with your energy challenge, not our service catalogue. The right outcome drives every recommendation we make.
02
From discovery through to ongoing management, we own the delivery. No hand-offs, no gaps, no excuses.
03
Apollo EMS and data-driven maintenance give us — and our clients — visibility and control that legacy providers cannot match.
04
We are a New Zealand–owned business with deep local expertise. We understand this market, its grid, its regulation, and its communities.
05
We tell clients what they need to hear, not what they want to hear. Long-term partnerships are built on honest advice.
06
Everything we build and manage is designed with sustainability as a core requirement — not an afterthought.
Independently owned and operated in New Zealand for over 70 years — no offshore parent, no divided loyalties. Our clients' interests are always our first priority.
Member of Master Electricians New Zealand — committed to industry best practice, professional standards, workmanship guarantees and ongoing technical training.
Authorised ABB E-mobility channel partner, delivering AC and DC fast charging solutions for fleets, public networks, and heavy-duty transport.
Approved All-of-Government panel member, eligible to deliver electrical and energy infrastructure services to New Zealand public sector agencies under standardised procurement terms.
Recognised by the Energy Efficiency and Conservation Authority as an innovative energy technology partner supporting New Zealand's energy transition goals.
Formally registered as both Load Aggregator and Ancillary Service Agent — enabling demand flexibility and grid support services at portfolio scale.
Tell us your energy challenge. We'll design and deliver the solution.